Theme: PLAY, EMOTION and of course AI
This year, DigiBC invited us to show our work at Web Summit 2025. To bring some levity into the conference, my threesome team created an exhibit presenting BC's nature and wildlife perfect for their 270 degree tri-screen setup.
Web Summit was host to over 15,000 attendees, including tech leaders, investors, startups, and media from over 130 countries. My vision was to showcase British Columbia in all of its natural glory through my artwork: a collection of 13 hand-painted VR animal displays brought to life with animations created using artificial intelligence. (Kling.ai)
With the global pandemic far behind us, we’ve seen a growing shift from solitary experiences like VR to shared, public interactions that reconnect us with the people, music, and "brand-driven moments" we both love and hate. Call it the 'tik-tok' effect but we've never been so distracted by what's going on in the world and are looking for self-reflected "surfaces" that offer a moment of play and emotional resonance.
Embracing this trend, we created an immersive experience for Web Summit that combined both playfulness and meditation evoking a sense of joy for every visitor. Our display celebrated the spirit of British Columbia with a sense of whimsy and delight by highlighting human craftsmanship combined with experimental AI. All of this showcases the artist's work and a vision that encourages conversation around AI.
Our Team:
Creative Director/Immersive Artist: Juliana Loh, Creative Technologist: Nicholas Liang and Sound/Music/DJ (Jonathan Bierman)
Web Summit May 27-30 2025
Photo Credits: Nico Dicecco
Here is the video on-screen on the 270 setup. Special thanks to Davis and Nik from DigiBC who made this happen, to Debi Wong and Loc Doa for your vision and generosity and especially to Dr. Ted Gervan for sharing his very special acting skills and bringing that sense of play to our exhibit. We are grateful to be here!
I am open to working with you on brand and product activations in the traditional, digital or XR space!
Please connect with us for questions, thoughts or request at julianaloh (at) gmail.com or via the contact page.
